Work Scope
Client
Erik Stuart Pool Construction
DELIVERABLES
Year
2026
Role
Designer
I WORKED CLOSELY WITH PEDRO OF ERIK STUART POOL CONSTRUCTION TO DESIGN AND DEVELOP A WEBSITE FOR HIS COMPANY. WE CREATED A CLEAN, USER-FRIENDLY EXPERIENCE THAT HIGHLIGHTS THEIR CRAFTSMANSHIP WHILE GUIDING VISITORS TOWARD TAKING ACTION. THE FINAL SITE NOT ONLY REFLECTS THE QUALITY OF THEIR WORK BUT IS BUILT TO CONVERT VISITORS INTO LEADS.
Client / Project Highlights / Project Goals
➜ Client: Pedro, owner of Erik Stuart Construction. Erik Stuart is a Southwest Florida–based company specializing in custom pools and outdoor living spaces. ➜ Project Goal : Create a modern, trustworthy website that attracts new clients and reflects the quality of Pedro’s work. ➜ Project Highlight: Before working together, Pedro previously relied on a low-cost, templated site that was eventually taken down—leaving the business without a strong online presence. “We had issues with the site’s look. We wanted to change it all up and drive in more clients.”
Website approach / site structure / Results
➜ Website Approach: I brought together branding, photography, and layout to create a seamless experience across desktop and mobile—designed to guide users from interest to inquiry. I also refined key brand assets: * Converted the logo from JPG to a scalable SVG * Simplified the favicon for a cleaner, more recognizable mark ➜ Site Structure: 1. Core Pages — Home, About, Services, Contact 2. FAQ Page — answers common client questions 3. Financing Page — supports future client conversions ➜ Results: No more outdated visuals or confusion. Pedro now has a polished, easy-to-manage website that clearly communicates his services and builds trust with potential clients.
